Make your Moves Count.
This past tax season, W+K’s TurboTax Media account was asked to develop a cohesive Media and Comms strategy to drive awareness and consideration for TurboTax as the number one tax service that is able to address any and all tax needs, with its full suite of products.
As an Associate Media Planner, it was my job to manage seven different partnerships across multiple media channels, along with providing support to my fellow Media Planners on the team. Check out some of the activations that I am most proud of below: